Hong Kong
CNN Enterprise
—
Europe’s gasoline disaster can be “a catalyst” for Mercedes-Benz to push deeper into clear vitality, says its CEO.
In an interview Sunday, Ola Källenius informed CNN Enterprise that the automaker had been leaning extra towards wind vitality for its operations because of the long-running energy crunch, which has weighed on thousands and thousands of households throughout the area since Russia’s invasion of Ukraine.
Mercedes has additionally begun taking steps to chop down its use of pure gasoline on the firm’s factories in Germany by roughly half, although it intends to “preserve full manufacturing” by switching to electrical and different energy sources, he stated.
“We really feel that for the brief time period, we’re in a comparatively sturdy place to take care of this problem,” Källenius added.
“In the event you have a look at it from an extended, mid-to-longer-term place, really I believe this might even be a catalyst to go sooner into renewables.”
Because it invaded Ukraine practically eight months in the past, Russia has sharply lowered its provide of gasoline to Germany and different EU international locations.
For a lot of households, the concern was that Russia would flip off the faucet fully this winter. The German authorities had already set in movement a disaster administration plan that might see rationing gasoline to companies if that occurred.
Nonetheless, information from commerce group Gasoline Infrastructure Europe exhibits that gasoline storage services have nicely exceeded a goal set by EU officers — suggesting that Europe has sufficient gasoline to get by means of the season with none extreme provide shocks.
Firms have already made contingencies. Mercedes has taken the “precautionary” measures of stockpiling sure car elements which might be made utilizing pure gasoline, “to make it possible for we have now components within the system” in case of any gasoline shortages this winter, in keeping with Källenius.
However in latest months, the automaker has additionally determined to forge forward on two giant tasks that might serve it nicely into the long run, beginning with the development of an on-site wind farm that may ultimately present greater than 15% of its electrical energy wants throughout Germany.
The group has additionally signed on to make use of a wind vitality facility within the Baltic Sea that may “add one other 25%” of capability, stated Källenius.
“We’re going to diversify, we’re going to make ourselves extra resilient, and naturally we’re going to go carbon-free,” he added.
The goals have the potential to dovetail with the corporate’s broader ambitions.
Like different world automakers, Mercedes is at the moment working to develop its lineup of electrical automobiles because it seeks to meet up with trade pioneer Tesla
(TSLA). The German big has outlined targets for half its gross sales to come back from electrical vehicles by 2025, and for the model to “go all electrical” by 2030.
This yr, the corporate introduced a plan to speculate greater than 60 billion euros ($58.5 billion) into an “emissions-free future,” from 2022 to 2026.
Källenius spoke to CNN Enterprise on Sunday from the Paris Motor Present, the place he unveiled the corporate’s newest electrical providing, the EQE sports activities utility car. He referred to as the automotive some of the essential launches in Mercedes’ historical past, saying that it might lastly enable the corporate to have an electrical choice throughout all its car courses.
“The E-class SUV section is one among our greatest [sellers] internationally. That’s why this car is so essential for us,” stated Källenius, gesturing to the mannequin seen behind him on a video name. He referred to as the mid-size SUV “the final piece of the puzzle” for Mercedes.
The launch comes as concern grows over client urge for food for brand spanking new vehicles and different items, significantly as the worldwide financial outlook continues to darken.
Final week, the Worldwide Financial Fund downgraded its forecast for the world economic system but once more, predicting that “for many individuals, 2023 will really feel like a recession.”
Källenius acknowledged that there have been “clouds looming,” significantly with headwinds together with inflation.
However he struck a sanguine notice, saying that luxurious items tended to be comparatively shielded from ups and downs within the economic system.
“Typically whenever you undergo totally different financial cycles, the luxurious section appears to be somewhat bit extra sturdy, however you regulate to demand,” stated Källenius.
“I believe we have now the flexibleness in our manufacturing system to additionally address variations within the financial cycle.”
Mercedes offered practically 529,000 automobiles within the third quarter of 2022, up about 40% from the roughly 377,000 car gross sales logged in the identical interval final yr.
— Anna Cooban contributed to this report.
Hong Kong
CNN Enterprise
—
Europe’s gasoline disaster can be “a catalyst” for Mercedes-Benz to push deeper into clear vitality, says its CEO.
In an interview Sunday, Ola Källenius informed CNN Enterprise that the automaker had been leaning extra towards wind vitality for its operations because of the long-running energy crunch, which has weighed on thousands and thousands of households throughout the area since Russia’s invasion of Ukraine.
Mercedes has additionally begun taking steps to chop down its use of pure gasoline on the firm’s factories in Germany by roughly half, although it intends to “preserve full manufacturing” by switching to electrical and different energy sources, he stated.
“We really feel that for the brief time period, we’re in a comparatively sturdy place to take care of this problem,” Källenius added.
“In the event you have a look at it from an extended, mid-to-longer-term place, really I believe this might even be a catalyst to go sooner into renewables.”
Because it invaded Ukraine practically eight months in the past, Russia has sharply lowered its provide of gasoline to Germany and different EU international locations.
For a lot of households, the concern was that Russia would flip off the faucet fully this winter. The German authorities had already set in movement a disaster administration plan that might see rationing gasoline to companies if that occurred.
Nonetheless, information from commerce group Gasoline Infrastructure Europe exhibits that gasoline storage services have nicely exceeded a goal set by EU officers — suggesting that Europe has sufficient gasoline to get by means of the season with none extreme provide shocks.
Firms have already made contingencies. Mercedes has taken the “precautionary” measures of stockpiling sure car elements which might be made utilizing pure gasoline, “to make it possible for we have now components within the system” in case of any gasoline shortages this winter, in keeping with Källenius.
However in latest months, the automaker has additionally determined to forge forward on two giant tasks that might serve it nicely into the long run, beginning with the development of an on-site wind farm that may ultimately present greater than 15% of its electrical energy wants throughout Germany.
The group has additionally signed on to make use of a wind vitality facility within the Baltic Sea that may “add one other 25%” of capability, stated Källenius.
“We’re going to diversify, we’re going to make ourselves extra resilient, and naturally we’re going to go carbon-free,” he added.
The goals have the potential to dovetail with the corporate’s broader ambitions.
Like different world automakers, Mercedes is at the moment working to develop its lineup of electrical automobiles because it seeks to meet up with trade pioneer Tesla
(TSLA). The German big has outlined targets for half its gross sales to come back from electrical vehicles by 2025, and for the model to “go all electrical” by 2030.
This yr, the corporate introduced a plan to speculate greater than 60 billion euros ($58.5 billion) into an “emissions-free future,” from 2022 to 2026.
Källenius spoke to CNN Enterprise on Sunday from the Paris Motor Present, the place he unveiled the corporate’s newest electrical providing, the EQE sports activities utility car. He referred to as the automotive some of the essential launches in Mercedes’ historical past, saying that it might lastly enable the corporate to have an electrical choice throughout all its car courses.
“The E-class SUV section is one among our greatest [sellers] internationally. That’s why this car is so essential for us,” stated Källenius, gesturing to the mannequin seen behind him on a video name. He referred to as the mid-size SUV “the final piece of the puzzle” for Mercedes.

The launch comes as concern grows over client urge for food for brand spanking new vehicles and different items, significantly as the worldwide financial outlook continues to darken.
Final week, the Worldwide Financial Fund downgraded its forecast for the world economic system but once more, predicting that “for many individuals, 2023 will really feel like a recession.”
Källenius acknowledged that there have been “clouds looming,” significantly with headwinds together with inflation.
However he struck a sanguine notice, saying that luxurious items tended to be comparatively shielded from ups and downs within the economic system.
“Typically whenever you undergo totally different financial cycles, the luxurious section appears to be somewhat bit extra sturdy, however you regulate to demand,” stated Källenius.
“I believe we have now the flexibleness in our manufacturing system to additionally address variations within the financial cycle.”
Mercedes offered practically 529,000 automobiles within the third quarter of 2022, up about 40% from the roughly 377,000 car gross sales logged in the identical interval final yr.
— Anna Cooban contributed to this report.