Take any ‘best’ list and you’re bound to come across a Pixel phone. Whether it’s the best smartphone, budget phone, or camera phone, Pixel phones always make the cut. However, despite the acclaim, Pixel phones aren’t exactly flying off the shelves. Statista Consumer Insights, obtained via Tutto Android, shows that the Pixel has a meager market share in the US and Canada with 4.6% and 4.5%, respectively. Australia is the only market where the Pixel has a significant presence with a market share of 5.4%.
These numbers are hardly impressive, and it gets worse. According to the report, Pixel phones are a ‘one-time decision’ for many people, and a recent report suggests that 57% of Pixel owners want to switch to a different brand. The Pixel’s reputation for being buggy doesn’t help matters either since users don’t want to deal with a phone that’s prone to bugs. Even though the majority of these issues eventually get fixed, it seems that users don’t want to take the chance. Additionally, other manufacturers provide more operating system upgrades than Google, which is a significant factor for many buyers.
However, it’s not all doom and gloom for Google. The Pixel is still a young brand, and the market isn’t in great shape right now. Google has put in a lot of work in recent years, and it shows. The company gave its phones a massive overhaul in 2021 and now produces its own chips. Google’s efforts are paying off, with the Pixel 6 and Pixel 7 smashing internal sales records. The Pixel holds the fifth spot in the US market, a noteworthy achievement, considering the market share of the top players – Apple and Samsung. Although Google has a long way to go, the fact that the company is willing to take risks and embrace new trends, such as the foldable phone, indicates that it’s on an upward trajectory.
