Selling used camera gear can often feel like a project on its own. Listing equipment, negotiating with buyers, and managing shipping can take time away from production work.
The latest Trade-In Program from B&H Photo Video offers filmmakers a more direct way to turn older equipment into credit toward new cameras, lenses, and production tools.
Instead of navigating the second-hand market, creators can submit their gear through B&H’s trade-in portal and apply the evaluated value directly toward a new purchase.
The current promotion adds an additional incentive by offering bonus credits on top of the trade-in value when purchasing select products.
The promotion currently includes bonus credits of up to $800 depending on the qualifying gear being purchased.
This extra credit stacks with the trade-in value assigned to your equipment, which can significantly reduce the cost of upgrading to newer cinema cameras or mirrorless systems.
Several professional camera systems are currently part of the program. Notably, select configurations of the Canon EOS C400 qualify for the highest bonus tier.
Filmmakers trading in older bodies can receive up to $800 in additional credit when purchasing the camera.
The Canon EOS C80Â is also included in the promotion, offering smaller but still meaningful bonus credits depending on the kit configuration.
Image Credit – Canon
For filmmakers looking to transition into Canon’s newer RF cinema ecosystem, the program provides a structured way to offset the upgrade cost.
The process itself is designed to be relatively simple. Creators start by submitting the model and condition of their equipment through the online trade-in page.
After receiving an estimated valuation, the gear can be shipped to B&H using a provided shipping label.
Once the equipment is received and verified, B&H issues the trade-in value along with the promotional bonus code.
That credit can then be applied toward the purchase of eligible products through the B&H store.
One of the advantages of the program is its flexibility. The gear being traded in does not need to match the brand of the new product being purchased.
Cameras, lenses, and other imaging equipment from a wide range of manufacturers are typically eligible as long as they are functional and accurately described during submission.
For production professionals managing multiple camera bodies or transitioning between systems, this flexibility can make upgrading significantly easier.
Camera technology continues to evolve quickly, especially in areas such as dynamic range, recording codecs, autofocus systems, and high-resolution capture.
As new cameras introduce better performance and expanded production capabilities, older bodies often become secondary or backup units.
Programs like this give filmmakers a way to convert that older equipment into immediate purchasing power without the uncertainty of peer-to-peer resale.
In practice, the B&H Trade-In Program creates a straightforward upgrade path for filmmakers who want to modernize their gear while keeping budgets under control.
By combining equipment valuation with additional bonus incentives, the program makes stepping into newer cinema systems more accessible.
For creators planning their next camera investment, trading in unused gear may be one of the simplest ways to help fund the transition.
Last but not least, the offer expires on March 29, 2026, so there is still time to plan your upgrade.
[source: B&H]
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