Final month, Deezer reported its first optimistic money stream in 2024, marking a major milestone in its historical past. Because the music streaming platform nears profitability, it’s launching new options to distinguish itself within the extremely aggressive market.
On Wednesday, Deezer announced a number of options geared toward offering listeners with a extra personalised expertise. These embrace a customizable algorithm, month-to-month recaps, common sharing, and extra.
Most notably, Deezer believes its customized algorithm will distinguish itself since listeners can absolutely personalize their suggestions with out restriction.
Beginning this month, customers can manually alter the really useful songs, playlists, albums, and artists, utterly controlling their music discovery expertise.
Whereas rivals like Amazon Music, Apple Music, and YouTube Music permit customers to dislike or conceal songs to cut back them from being urged, Deezer takes this a step additional by enabling customers to thoroughly exclude songs, artists, and even whole playlists and albums via the brand new “Handle My Suggestions” part.
Deezer additionally launched a “dislike” button to pair with the prevailing “like” function. Customers can now specific their disapproval of songs by tapping the guts image crossed out, indicating to the algorithm that they don’t need suggestions for that monitor once more.
Different new options geared toward enhancing customization embrace choices to personalize playlist covers by selecting from numerous colours and stickers, in addition to customizing the Favorites tab to prioritize albums or artists for simpler entry. These options are set to launch subsequent month.
Deezer additionally introduced a brand new month-to-month recap function known as “My Deezer Month,” which enhances its annual wrap-up, “My Deezer Yr.”
In early Might, customers will be capable to view numerous month-to-month statistics, together with their most listened-to songs, artists, and genres, together with breakdowns of their exercise, reminiscent of comparisons of complete listening minutes to the earlier month and complete hours spent on their high three genres.
It is a difficult space for Deezer to deal with, as Spotify stays the go-to platform for yearly recaps. Apple Music debuted a month-to-month model of its Replay function final yr, but it surely’s unsure whether or not Deezer’s try can obtain the identical stage of recognition.
In accordance with the corporate, there was a 30% enhance in using “My Deezer Yr” initially of 2025.
Moreover, Deezer introduced a common sharing function. When customers share a track with mates, it takes them to Deezer’s web site, the place they’ll click on on a number of hyperlinks to providers the place the track is out there, together with Spotify and Apple Music. So even when they don’t have a Deezer account, they’ll nonetheless take heed to the artist and benefit from the music.
Common sharing launches in late April.
Though Deezer is on the cusp of turning a revenue, it additionally skilled a slight dip in subscribers, from 10 million in 2023 to 9.7 million in 2024. In distinction, Spotify has greater than 675 million month-to-month energetic customers, together with 263 million paying subscribers.
