Asus, based in Taiwan, is set to unleash the Zenfone 10 in the U.S., with Amazon predicting a grand debut on September 19th. Brace yourself for an array of mind-blowing features, including a diminutive 5.92-inch AMOLED display that boasts an eye-popping 144Hz refresh rate and an FHD+ (1080p) resolution. But don’t be fooled by its size, as the Snapdragon 8 Gen 2 chipset lurking beneath the surface packs a powerful punch. And hold on tight as you navigate through a labyrinth of configuration options, ranging from a formidable 8GB of RAM coupled with a generous 128GB of storage, all the way up to a staggering 16GB of RAM harmonized with a mammoth 512GB of storage.
Prepare to be captivated by the captivating rear camera setup, spearheaded by a 50MP primary camera, and complemented by a 13MP ultra-wide camera. For all your video chats, selfies, and beyond, the 32MP front-facing camera has got you covered. And with a robust 4300mAh battery, you won’t be left in the dark. The Zenfone 10 is now available for pre-order on Amazon and other select retailers, starting at a price of $700. But beware, Zenfone enthusiasts, for this may well be your final opportunity to acquire a handset bearing the Zenfone insignia.
According to Taiwan’s TechNews (as reported by Wccftech) and an X post from Android connoisseur Mishaal Rahman, Asus is currently immersed in a tumultuous period of organizational restructuring, leading to the removal of firmware packages for several of the company’s existing smartphones. TechNews divulges that the Zenfone 10 will mark the culmination of the Zenfone lineage, while the higher-end ROG gaming phones (which commence at a hefty $999.99 in the U.S.) will persevere in production.
The report further reveals that select Asus personnel who were involved in the development of the Zenfone series will either join the ROG team or be assimilated into other facets of the company. The inaugural generation of Zenfone models made their grand debut at the 2014 Consumer Electronics Show in Las Vegas. Over the years, Asus has furnished its smartphones with chipsets crafted by Intel, Qualcomm, and MediaTek. Additionally, the company has bewildered consumers with a plethora of variants, employing a naming scheme that could only be described as perplexing at best.
If you have a penchant for compact handsets boasting flagship specifications, then the Zenfone 10 may very well pique your interest, particularly considering the imminent demise of this cherished brand. However, it’s important to note that Asus has yet to release any official statement to corroborate these claims.
