Strava has exercised its proper to develop. A foul pun, sure, however apt contemplating the exercise tracking app has purchased Runna, a UK-based firm that gives its customers personalised operating plans and training. The deal proceeded for an undisclosed sum of cash.
Strava studies that curiosity in operating has grown considerably, with 43 % of its members eager to do a giant race or occasion this 12 months. “Operating is booming worldwide — practically 1 billion runs had been recorded on Strava in 2024. Runna’s mission to present each runner a personalised plan to attain their purpose is an ideal match,” Strava CEO Michael Martin acknowledged. “Coming off Strava’s accelerated innovation and unprecedented development final 12 months, it was the proper time to search for complementary companies that would create even higher worth for our customers.” Final 12 months, Strava launched options equivalent to a family plan and night heat maps.
Runna launched in 2022, however has since grown to a crew of 180 workers engaged on an app obtainable in 180 nations. In response to Martin, Strava and Runna will likely be stored as separate apps in the intervening time, with plans to develop the latter’s crew and assets.
