Last Updated on April 22, 2025 by Michael Motha
In a new report published at Seeking Alpha, Morgan Stanley shared the outcomes of its current survey of three,300 US iPhone homeowners. The topic? Apple Intelligence. And in a shock, shoppers are discovering the iPhone’s AI options extra helpful than the agency anticipated.
Morgan Stanley’s new survey exhibits Apple Intelligence exceeding expectations
Chris Ciaccia writes at Seeking Alpha:
Woodring stated almost 80% of all eligible U.S. iPhone homeowners have downloaded and engaged with Apple Intelligence over the previous six months. Many have described it as straightforward to make use of, progressive or one thing that improves their consumer expertise. As such, almost 42% of respondents stated it’s extraordinarily or crucial for his or her subsequent iPhone to have Apple Intelligence; and 54% of respondents who’re more likely to improve within the subsequent 12 months stated it’s extraordinarily or crucial for his or her subsequent iPhone to have Apple Intelligence.
The survey additionally confirmed that on common, U.S. shoppers would pay as much as $9.11 monthly for limitless Apple Intelligence entry, up 11% from the September 2024 survey.
All of this quantities, per the report, to “stronger-than-expected shopper notion for Apple Intelligence”.
What’s left unsaid is how precisely these survey responses examine to the form of suggestions Morgan Stanley anticipated. That’s an essential information level that’s lacking.
Nevertheless, at a time when Apple Intelligence tales are inclined to give attention to Apple’s struggles, comparable to with delayed Siri upgrades, this survey presents a useful further perspective.
9to5Mac’s Take
If you happen to’re tuned into the most recent tech information, you’ll know that Apple is mostly seen as ‘behind’ its AI competitors.
To the typical iPhone consumer although, utilizing Genmoji, notification summaries, or new Photos features could also be their first time ever encountering AI. These shoppers could not have something to check Apple Intelligence towards.
In that context, maybe Apple’s gradual AI begin isn’t as huge an issue as some assume. Significantly if iOS 19 is ready to deliver the delayed Siri features and different new upgrades, Apple may simply begin being perceived—at the least by the typical consumer—as a frontrunner in AI.
What are your takeaways from this Apple Intelligence survey? Tell us within the feedback.
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